SEO & Content Marketing – Semalt Shares The Difference You Need To Learn
In any online business, digital marketing can form the heart of a growing clientele base. For instance, internet marketers employ essential techniques such as Search Engine Optimization (SEO) or Content Marketing. However, knowing the difference between SEO and content marketing may not be very easy. There are many similarities between these two methods of fetching clients online. To be more specific, SEO is essentially content marketing. At the same time, content marketing is also about SEO.
To ease the confusion, the Customer Success Manager of Semalt, Lisa Mitchell, has a list of different ways to explain relations between SEO and content marketing.
The difference between SEO and content marketing
SEO and content marketing are not usually integrated. No matter how much these two factors seem to link together, some of their aspects do overlap. One major mistake content marketers make the belief that content marketing eliminates the need for SEO. This idea can mislead a person and result to a website ranking poorly because of not following key features designed for each of them.
This mistake is evident in the way people relate to different aspects involved in each of them. For instance, SEO means digital marketing techniques such as an appropriate keywords search, content creation, social media marketing, linkage and website design above other parameters. On the other hand, content marketing solely involves content creation. It is one of Google's methods of ranking a website, by involving aspects such as content relevance, the length of blog posts, viral SMM as well as some areas of SEO.
How SEO and content marketing relate
Viewing SEO and content marketing as separate entities can create the wrong impression of the two. First of all, SEO is part of content marketing, although not fully. This fact is evident due to aspects such as content placement, meta tags and meta description, social media linkage as well as keyword selection and development. Therefore, some of these aspects relate, making the two some of the most effective internet marketing techniques of the decade.
In every aspect of either SEO or content marketing, there is a technique of the other. For you to reduce the confusion, SEO and content marketing are different in some ways. For instance:
- SEO covers a narrow spectrum when it comes to content creation and posting than content marketing. It involves more of technical aspects of running a website. At the same time, content marketing involves developing content, which will require SEO for online visibility.
- Applying SEO and content marketing is different. For instance, SEO means automating certain technical aspects of content marketing. The only way content marketing makes sense is through the application of any SEO techniques.
For any online website to succeed in defeating their competition, both SEO and content marketing are a must have. For instance, SEO has many designs and technical features which content marketing needs to operate optimally. In other cases, SEO depends on information which is only available in content marketing. Determining the difference and knowing which one to can be essential to succeed online. As a result, the two online marketing techniques are independent and can help rank a website high in the search engines.